What is Inbound Marketing?
We have had a lot of questions from our clients when we pitch inbound marketing strategies to them. Inbound marketing seems like it’s really complex, but it really isn’t that hard; its more like a formula that takes years to perfect. So what is Inbound Marketing?
“It’s marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them.”
Unlike traditional marketing where customers found products by having marketers aggressively hammer ads in your face, inbound marketing takes a different approach. This technique is based on 3 pillars:
- Get found
EDIT (October 1, 2015): Due to a new site design, our former CTA’s were removed. S’all good.